How busy will the train be?

Knowing in advance which services are likely to be busy gives your customers the opportunity to avoid the busiest services. It makes for a better travel experience – and a smoother running railway.
Esoterix has a suite of digital products to help you surface this information both at the point of purchase and point of travel.
Talk to us about empowering your passengers to avoid the crowds.
Customers spend more when their travel costs less
Prism is a digital service that analyses passenger travel to identify where a Season Ticket could help them save money.
Campaigns have high engagement rates and after conversion customers both travel and spend more.
Get in touch to find out more

Personalised messaging to help passengers avoid the busiest services
Southeastern uses GKT to help customers have more comfortable journeys

Make using a smartcard the smart option for your customers by including unique benefits and offers.
Get to Know Them builds passenger travel profiles based on smartcard taps. It gives you the opportunity to deliver personally relevant messages that up the game in passenger experience.
Build loyalty with
- Proactive prompts which take the thinking out of choosing trains with more likelihood of getting a seat
- Relevant rewards and incentives based on their travel experience
- Automated delay repay so customers know that you have their back.
Southeastern uses GKT to send SeatFinder Plus messages.
“SeatFinder Plus helps us move towards the ambitions set out for the rail industry in the Smarter Information, Smarter Journeys programme” says Alicia Andrews, Commercial Director at Southeastern.
Download a summary sheet here and contact Liz via LinkedIn to explore further at Innotrans