Commuter services improving access to jobs

SevernNet Buzz is a smart-commuting service which enables people access jobs in the remote industrial area of Western Approach.

The area has good access to the M4, M5 and M49 motorways, and its strategic position makes it a good location for distribution businesses. However, it is difficult to reach without a car and the area has traditionally experienced a high-turnover in staff.

The service was developed in collaboration with local businesses looking to reduce staff turnover costs by making it easier to travel to and from their sites.

SevernNet Buzz uses smart-ticketing to monitor passenger usage and analyse their end-to-end journeys. This knowledge enables periodic route improvements that ensure the service is convenient and efficient.

SevernNet Buzz has been developed with the cooperation of SevernNet. It is operated by Stagecoach.

The low-cost technology is ready to be deployed in any location.

Improving access to social-prescribing wellbeing events

WeGo is a shared transport service available for community events in Ashley, Easton and Lawrence Hill as part of the REPLICATE project.

The technology auto-invites attendees and schedules on-demand journeys. This minimises the administration burden for event organisers and keeps passengers updated about their journey.

They travel in a electric-taxi so their journeys have a minimal effect on air pollution too. WeGo Bristol is low-tech, fully inclusive and accessible.

Pioneering on-demand flexible extension to the core bus network

MYFIRSTMILE was a six-month trial in Bristol to test new service paradigms which extend the core bus network. Esoterix ran the service in partnership with First Bus.

The design included the pioneering use of mobile network data.

Passengers could pre-book the service or hail from the roadside. Journeys were delivered in fully accessible Hackney cabs. Tickets provided unlimited day travel on both MYFIRSTMILE and the First Bus Bristol Inner Zone network. Concessionary pass holders were welcome to use the service.

It linked people living in the Henleaze and Westbury Park areas to the rapid bus network and popular local shopping destinations, reducing the travel time by public transport for popular commutes by up to 45 minutes.

The service was designed to automatically adapt to varying or irregular demand and thereby serve all passenger journey requests.

The system included:

  • Driver and passenger apps
  • Multi-modal journey planner
  • Machine-learning enhanced design
  • Automatic scaling of operations

The process

Kinetix Vision


Where are services deliver most value?

Insight into travel demand, including the use of open data (e.g census) and mobile network data, to determine potential impact.

Gap analysis of the current network.

Computer screen showing agent-based simulation


Extensive operational simulation to ensure quality of service is always feasible.

And agent-based modelling to compare the attractiveness of making trips with other modes such as car.

Kinetix monitoring and control centre


Full suite of passenger and driver services including journey planner, integrated ticketing, vehicle tracking, routing & scheduling, booking and a monitoring & control dashboard.

Mix and match these with your branding to seamlessly extend public transport coverage in your area