Getting out of a jam
Congestion is something that affects everyone. It’s an issue we’re all too familiar with, something to moan about by the office water cooler every morning, and a problem that is worsening by the day.
But you know we’ve truly reached a crossroads when the Chairman of Ford outlines his ‘Blueprint for Mobility’ in a bid to tackle such issues. During his keynote speech at the 2012 Mobile World Congress in Barcelona, Bill Ford called for the automotive, telecommunication and passenger transport industries to unite and address the growing mobility crisis.
There are approximately one billion cars on the world’s roads today and this figure is set to rise to four billion by mid-century. Our current transport infrastructure isn’t coping today, so it’s hard to imagine what throwing another three billion motor vehicles into the mix will achieve, other than a recipe for disaster.
Ford proposed, “a system that uses real-time data to optimize personal mobility on a massive scale, without trade-offs or compromises for individual travellers. A smart system that ties all modes of travel into a single network linking together public and personal transportation.”
We at Esoterix agree; in fact, buxi does just that. Our system uses telecommunication, information and location technology to provide a smoother, easier journey to work.
(And who knows – maybe one day in the not too distant future we’ll have to find something else to complain to our colleagues about in the morning?)